BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A description of the target market(s)
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The names and numbers of marketing team members
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The organization’s mission statement
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A SWOT analysis chart
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Detailed explanation-1: -The executive summary will contain the key findings of the market research, the company’s objectives, marketing goals, an overview of the marketing trends, the description of the product or service being marketed, information on the target market, and how to financially plan for the marketing plan.
Detailed explanation-2: -A marketing strategy typically includes objectives, target audience profiles, content creation steps, key performance indicators, and other components. A marketing strategy will: Align your team to specific goals. Help you tie your efforts to business objectives.
Detailed explanation-3: -This paragraph lists the company’s main products and explains why they appeal to the target audience. If the marketing plan is for a specific product, you can focus on how the product supports the organization’s current mission and how it’s different from the competition.
Detailed explanation-4: -The primary goals of the executive summary are to provide a condensed version of the main document, such as a business plan, and to grab the attention of the reader(s).