BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Strong
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Independent
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Powerful
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All of the above
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Detailed explanation-1: -Dove is a personal care company whose brand tone of voice is strong, confident and empowering. Their vision is uplifting and encouraging and they have developed a persona that highlights their responsibility to deliver high-quality products.
Detailed explanation-2: -Brand tone of voice is the mood or emotion you convey in messages to your audience through specific word choice and writing style. Essentially, it’s how you express your brand voice. Studies on consumer behavior revealed why some brands stood out more than others.
Detailed explanation-3: -Dove. Dove’s brand personality is elegant, innocent, and pure.
Detailed explanation-4: -Harley-Davidson Harley-Davidson is a perfect example of how a more aggressive tone can be used for the right brand. The Harley-Davidson voice is strong, confident and aggressive. Some brands try to speak in a pleasant and cheerful way or with a playful and fun voice, but Harley is definitely not one of them.