BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Raising the price of the hot new Christmas toys because of predicted increase demand is an example of which marketing function?
A
marketing information management
B
pricing
C
promotion
D
distribution
Explanation: 

Detailed explanation-1: -An example of a company using status quo pricing would be if a company chose to match the price of a competitor’s product when they began selling a similar product. Another example would be if a company kept its current prices the same while waiting for more information about a competitor’s pricing strategy.

Detailed explanation-2: -Demand-Oriented Approaches include: skimming pricing. penetration pricing. prestige pricing.

Detailed explanation-3: -Customer cost refers not only to the price of a product, but it also encompasses the purchase costs, use costs and the post-use costs.

Detailed explanation-4: -Pricing strategies are the methods and procedures companies employ to determine the rates they charge for their goods and services. Pricing is the amount you charge for your items; pricing strategy is how you calculate that number. Pricing strategy can encompass anything from: The state of the market.

There is 1 question to complete.