BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the intermediaries
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the suppliers
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the competitors
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Detailed explanation-1: -These are businesses offering similar (or identical) products or services in the same market.
Detailed explanation-2: -Competitors as a Microenvironment Factor According to marketing theory, a company needs to offer its customers satisfaction and value if they want to succeed. Over time, marketers must adapt to the requirements and desires of their target clients while positioning their products firmly against the competition.
Detailed explanation-3: -The microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
Detailed explanation-4: -Micro environmental factors are specific to a company and can influence the operation of a company and management’s ability to meet the goals of the business. Examples of these factors include the company’s suppliers, resellers, customers, and competition.