BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A Market Plan
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Keeping up with the trends
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Mass Marketing
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None of the above
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Detailed explanation-1: -Sales Forecast → Use of a single marketing plan to reach all customers. Environmental Scan → A formal written document communicating the goals, objectives, and strategies of a company.
Detailed explanation-2: -Mass marketing * involves using a single marketing strategy to reach all customers.
Detailed explanation-3: -Mass Marketing involves marketing to the entire population with a single strategy.
Detailed explanation-4: -When products have universal appeal and few features differentiate them from competitors, mass marketing is used. Mass marketing X involves using a single marketing strategy to reach all customers.
Detailed explanation-5: -Mass marketing is the process of promoting a company’s products or services to a broad audience rather than a targeted group. This marketing strategy aims to reach the largest audience possible.