BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
For sports, the core service is the game itself, and the value-addeds are the experience the consumer has.
|
|
true
|
|
|
false
|
Explanation:
Detailed explanation-1: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
Detailed explanation-2: -What are reasons that services are difficult for consumers to evaluate? Service providers may vary with each delivery of the service. Services cannot be displayed or demonstrated prior to purchase.
Detailed explanation-3: -An example of marketing through sport is the Opel brand using Valentino Rossi to promote their car model Opel Adam.
Detailed explanation-4: -An example of “experience marketing” is a professional sporting event.
There is 1 question to complete.