BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which characteristic of useful marketing information is represented by the statement:“The benefits of using the information should be greater than the expenses of gathering the data used to generate this information?
A
timeliness
B
accessibility
C
cost-effectiveness
D
relevancy
Explanation: 

Detailed explanation-1: -Which one of the following best characterizes a marketing information system (MIS)? An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.

Detailed explanation-2: -The main benefit of MkIS systems is to integrate market-monitoring systems with strategy development and the strategic implementation of policies and processes that help capture and act on customer management applications with marketing decision support systems.

Detailed explanation-3: -Which function of marketing-information management system involves collecting facts and figures from internal and external sources on an ongoing basis? trade journals. Which of the following statements regarding marketing research is true: Marketing research is a component of marketing-information management.

There is 1 question to complete.
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