BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
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Detailed explanation-1: -What does good variability consists of? The customization and tailoring of the service delivery for the customer’s unique needs. Services are said to be less variable than products. A “product” is the general term used to describe both goods and services.
Detailed explanation-2: -one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity.
Detailed explanation-3: -Which of the following refers to variability in a service’s quality? Heterogeneity refers to variability in the service’s quality.
Detailed explanation-4: -Service variability. The quality of services may vary greatly depending on who provides them and when, where and how. Service Perishability. Services cannot be stored for later sale or use. Service profit chain.