BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The Production Concept. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features.

Detailed explanation-2: -The production concept assumes that the ‘consumers are mostly interested in product availability at low prices; its implicit marketing objectives are cheap, efficient production and intensive distribution’.

Detailed explanation-3: -Convenience Goods These are products that consumers purchase often and habitually, without much thought given.

Detailed explanation-4: -Convenience Goods Like the Crest toothpaste example, convenience goods are products that consumers purchase repeatedly and without much thought.