BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Detailed explanation-1: -Goods and services are totally distinct from each other. An example of “experience marketing” is a professional sporting event. Experience attributes are those that are difficult to judge even post-consumption. An example of a credence quality is when you buy a new cologne.
Detailed explanation-2: -Goods are tangible, as in these have a physical presence and they can be touched, while services are intangible in nature. The purpose of both goods and services is to provide utility and satisfaction to the consumer.
Detailed explanation-3: -Services are unique and four characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.
Detailed explanation-4: -What is a trademark? A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.