BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Holding an event at FedEx Forum before a Memphis Grizzlies game that includes samplingdifferent formulas of Diet Mt. Dew and then recording the preferences of consumers would bean example of:
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brand extension
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industrial marketing
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test marketing
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co-branding
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Explanation:
Detailed explanation-1: -Decline Stage. This term refers to the fact that differences can occur from one service provider to the next. Consider the fact that everyone has received a bad haircut! Heterogeneous.
Detailed explanation-2: -Goods are tangible objects you can touch and then take home after purchase, whereas the time and effort that goes into providing services are not.
There is 1 question to complete.