BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Deficit
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Resources
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Scarcity
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Surplus
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Detailed explanation-1: -Agent-An intermediary who does not take title to merchandise but facilitates exchanges by bringing buyers and sellers together.
Detailed explanation-2: -Walmart’s exit from the German market was due, in part, to the fact that German shoppers could find lower prices at stores known as: Hard discounters. Coke’s worldwide success is based on: adaptation of the marketing mix.
Detailed explanation-3: -A critical reason why companies need to take global marketing seriously is survival. A fundamental difference between regular marketing and global marketing is the scope of activities.
Detailed explanation-4: -There is general agreement that the matrix design is the single best organization structure for global marketing.