BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Production concept
|
|
|
Product concept
|
|
|
Marketing Concept
|
|
|
Societal concept
|
|
|
Selling concept
|
Detailed explanation-1: -This concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors (this is the original Marketing Concept).
Detailed explanation-2: -The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do.
Detailed explanation-3: -The Marketing Concept. It holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers.
Detailed explanation-4: -Answer and Explanation: The main goal of the marketing strategy is to satisfy the customer want and needs so that the organization is able to retain its old customer, develop new customers, and maintain goodwill in the market.