BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
How can the salesperson try to reduce the number of customer complaints about the products customers buy?
A
By using high-pressure selling techniques
B
By identifying the customer’s real needs
C
By approaching customers as soon as possible
D
By advising the customer from personal experience
Explanation: 

Detailed explanation-1: -When a post-sale customer complaint arises, the salesperson should: accept responsibility and promptly fix the problem. When listening to customer complaints, the salesperson must: let the customer know that he or she is happy the complaint was brought up.

Detailed explanation-2: -Once the salesperson and the customer have agreed upon how to resolve the complaint, the salesperson should do what? Make sure the customer has realistic expectations and then implement the solution.

There is 1 question to complete.