BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
an industrial branding strategy
|
|
|
a mixed branding strategy
|
|
|
a co-branding strategy
|
|
|
a brand extension strategy
|
Detailed explanation-1: -Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
Detailed explanation-2: -A brand extension is when a company uses one of its established brand names on a new product or new product category. It’s sometimes known as brand stretching. The strategy behind a brand extension is to use the company’s already established brand equity to help it launch its newest product.
Detailed explanation-3: -A brand leveraging strategy uses the power of an existing brand name to support a company’s entry into a new, but related, product category.
Detailed explanation-4: -A private brand is a good that is manufactured for and sold under the name of a specific retailer, competing with brand-name products.
Detailed explanation-5: -Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace).