BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors.

Detailed explanation-2: -Four Levels of the Product. There are four levels of a product (shown in the figure below): core, tangible, augmented, and promised. Each is important to understand in order to address the customer needs and offer the customer a complete experience.

Detailed explanation-3: -The augmented product adds features and services that distinguish it from the same or similar products offered by other sellers. Product augmentation doesn’t change the actual product, but instead, adds value to the purchase.

Detailed explanation-4: -An augmented product is an additional benefit or special service supporting the main product. Sellers use this method to provide their clients with additional value for free. Offering a warranty is an example of product augmentation.

Detailed explanation-5: -The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use.