BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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demographic
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geographic
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psychological
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physical
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Detailed explanation-1: -Niche marketing is a type of segmentation in which the company strategically focuses, targeting what? a smaller market, with particular needs that the company can serve well.
Detailed explanation-2: -Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them.
Detailed explanation-3: -Answer and Explanation: The correct answer is C. Competitive position. A competitive position is not an evaluation criteria when considering market segmentation, although improving a company’s competitive position is an expected outcome and reason for considering segmenting customers into groups.
Detailed explanation-4: -7. Which of the following questions best helps a marketer determine the profitability of a market segment? How frequently do the customer purchase?