BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Promotion
|
|
|
Marketing Information Systems/Market Research
|
|
|
Product/Service Management
|
|
|
Pricing
|
Detailed explanation-1: -Promotion is an attempt by marketers to inform, persuade, or remind consumers and B2B users to influence their opinion or elicit a response. Most firms use some form of promotion.
Detailed explanation-2: -Promotion is the communication link between sellers and buyers for the purpose of influencing, informing or persuading a potential buyer’s purchasing decision.
Detailed explanation-3: -Promotion is any form of communication a business uses to inform, persuade, or remind people about its products and its image.
Detailed explanation-4: -Promotion mix can be defined as “the element in an organisations marketing mix that serves to inform, persuade and remind the market of a product and/ or the organisation selling it, in hope of influencing the recipient’s feelings, beliefs or behaviour”.