BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The package can aid in identifying and selling the product.
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Packaging can give directions for product use, information about the contents, guarantees, nutritional information and potential hazards.
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Packaging can also make the product more desirable or useful for consumers.
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All of these answers are correct.
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Detailed explanation-1: -The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage.
Detailed explanation-2: -1. Protection: Main function of packaging is to provide product protection viz. to protect the product from dust and clay, moisture and insects.
Detailed explanation-3: -Robertson (2005) attributes to packaging four functions: containment, protection, convenience and communication. In fact, each one of these functions comprises a number of different technological, engineering and commercial objectives.
Detailed explanation-4: -Packaging performs five basic functions: 1) Protection 2) Containment 3) Information 4) Utility of use 5) Promotion!
Detailed explanation-5: -These are: Promote, Position, Present, Provide and Protect. Promotion is probably the most obvious of the traditional marketing mix elements as it pertains to packaging, but that doesn’t mean it should be overlooked.