BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
LCD TV purchased is an example of
A
Convenience products
B
Shopping products
C
Speciality products
D
Durable products
Explanation: 

Detailed explanation-1: -Shopping goods are those items bought less frequently, are durable, and are commonly more expensive than convenience goods. Examples of shopping goods include furniture and televisions.

Detailed explanation-2: -Shopping products require personal selling and advertising and are located in fewer outlets (compared to convenience products) and selectively distributed. Airline tickets, furniture, electronics, clothing, and phones are all examples of shopping products.

Detailed explanation-3: -Typical examples include shopping malls, town squares, flea markets and bazaars. Traditionally, shopping hubs were called bazaars or marketplaces; an assortment of stalls lining streets selling a large variety of goods.

Detailed explanation-4: -Shopping products are products that are purchased less frequently than convenience products but more frequently than specialty products. These products can range in price, style and quality, and consumers often spend a great deal of time comparing shopping products before purchasing them.

There is 1 question to complete.