BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Detailed explanation-1: -The theory posits that an individual’s intention to engage in a certain behavior is the best predictor of that behavior. The theory is composed of three determinants: intention, attitudes, and subjective norms.
Detailed explanation-2: -In psychology, attitude is a psychological construct that is a mental and emotional entity that inheres or characterizes a person, their attitude to approach to something, or their personal view on it. Attitude involves their mindset, outlook and feelings.
Detailed explanation-3: -Attitude refers to how someone feels about something. For example, a student having a negative outlook toward math class. A behavior is how someone acts in response to their feelings. For example, the student’s action of skipping math class.
Detailed explanation-4: -“An attitude is a mental and neural state of readiness, organized through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related” (p. 810).