BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Lots of segmentation schemes fail because marketers focus on the wrong criteria. Marketers identify segments best when iterating between a managerial top-down approach and a customer-based assessment.

Detailed explanation-2: -Effective segmentation should be measurable, accessible, substantial, differentiable, and actionable. When a company has segmented their market accordingly, there is a higher chance that it will become more profitable and successful in the long run.

Detailed explanation-3: -C. Which of the following is true about behavioral segmentation on the basis of the loyalty variable? A. Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable.

Detailed explanation-4: -One of the basic principles behind segmentation is that subgroups of customers can be identified on some basis of similarity. True Explanation: One of the principles behind segmentation is that subgroups of customers can be identified on some basis of similarity.

Detailed explanation-5: -Behavioral segmentation is often the most difficult of the four bases to use. The marketing research required to track and understand how consumers behave with a certain product is very expensive and time-consuming.