BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Loyalty segmentation forms part of:
A
Demographic segmentation
B
Behavioural segmentation
C
Psychographic segmentation
D
Geographic segmentation
Explanation: 

Detailed explanation-1: -Using loyalty-based behavioral segmentation helps you to zero in on existing repeat customers, their needs, behavior patterns, and more. Besides generating repeat revenue from your business, loyal customers are incredibly useful in terms of referrals, word of mouth, and feedback.

Detailed explanation-2: -Customer Loyalty An important example of behavioral segmentation is customer loyalty. As a brand, you shouldn’t overlook the customers who exhibit loyal behavior to your business. A popular method marketers leverage to spread loyalty among customers is establishing a rewards program.

Detailed explanation-3: -Customer loyalty goes hand-in-hand with some of the other behavioral segments, such as purchasing behavior, usage, and timing. The difference, though, is that habitual customers are continually in need of the product or service you offer, while loyal customers continually purchase your product or service.

Detailed explanation-4: -One of the most important behavioral segmentation components is loyalty. Users that exhibit loyal behavior to your business should not be overlooked. One of the most common methods marketers use to reciprocate loyalty among customers is establishing a rewards program.

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