BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following in an example of internal secondary data?
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previous financial statements
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government statistics
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a market research resort for an agency
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a press release by a competitor
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Explanation:
Detailed explanation-1: -Internal secondary data consist of information gathered else-where within your firm. The major categories include (1) sales reports, (2) customer databases, and (3) reports from past primary market research.
Detailed explanation-2: -Accounting records, sales reports, and internal experts are typical sources of internal secondary data.
Detailed explanation-3: -A company’s internal data, such as sales and marketing records, customer account information, product purchasing and usage data are typical secondary data sources.
Detailed explanation-4: -Internal secondary sources include databases containing reports from individuals or prior research.
There is 1 question to complete.