BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Marketing targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter True or False? True. Market targeting strategy involves deciding which market to penetrate and how to target it after evaluating each segment’s attractiveness.

Detailed explanation-2: -What are Market Segmentation and Targeting? Market segmentation and targeting refer to the process of identifying a company’s potential customers, choosing the customers to pursue, and creating value for the targeted customers. It is achieved through the segmentation, targeting, and positioning (STP) process.