BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
This P is not a part of the 7Ps of marketing mix?
A
Promotion
B
People
C
Process
D
Purpose
Explanation: 

Detailed explanation-1: -Therefore, from the above explanation, Politics is not included in the seven Ps of the marketing mix given by Booms and Bitner.

Detailed explanation-2: -The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes.

Detailed explanation-3: -The four Ps of marketing are Product, Price, Place and Promotion. Patience does not come under 4 Ps of marketing.

Detailed explanation-4: -Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services.

Detailed explanation-5: -Price: The Most Important P in the Marketing Mix.

There is 1 question to complete.