BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketers identify segments best when iterating between a managerial top-down approach and a customer-based assessment.
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true
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false
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Explanation:
Detailed explanation-1: -3) During market segmentation analysis, the marketer identifies which segments present the greatest opportunity.
Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
Detailed explanation-3: -Consumer segmentation is used to find out the behaviors and attitudes of those groups.
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