BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
planning and organizing
|
|
|
promotion
|
|
|
coordinating and controlling
|
|
|
making decisions
|
|
|
only A, C, D
|
Detailed explanation-1: -Marketing information management is the system that organizes and evaluates marketing operations. From digital assets and market research, businesses use marketing information management to keep track of marketing activities and trends.
Detailed explanation-2: -Marketing information management is the process of gathering, organizing, and analyzing important market research data. This data often consists of: Sales reports. Results from past campaigns.
Detailed explanation-3: -Marketing information and research address the need for quicker, yet more accurate, decision making by the marketer. These tools put marketers close to their customers to help them understand who their customers are, what they want, and what competitors are doing.
Detailed explanation-4: -Marketing information management ensures you have the most correct information when it comes to your customers. Marketing operations teams understand the importance of clean data that is organized in a way that is easy to understand and in many cases, they use marketing information management to do it.