BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketers may want to use research to study the economy, a factor that is subject to change. In this context, the economy can be described as a(n) ____
A
variable
B
case study
C
experiment
D
hypothesis
Explanation: 

Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-2: -Market research is the process by which companies seek to collect data systematically to make better decisions. Still, its true value lies in the way in which all the data obtained is used to achieve a better knowledge of the market consumer.

Detailed explanation-3: -Many business-to-business markets are characterized by a much smaller population to survey, often measured in hundreds or thousands, unlike the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge differences in size.

There is 1 question to complete.