BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Virtually all products can be marketed to both industrial buyers and to final consumers.
|
|
True
|
|
|
False
|
Explanation:
Detailed explanation-1: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
Detailed explanation-2: -Which of the following statements is not true with regard to the concept of a product? Answer: (c) It is confined to physical products.
Detailed explanation-3: -Industrial goods are bought and used for industrial and business use. Consumer goods are ready for the consumption and satisfaction of human wants. While industrial goods are made up of machinery, plants, and raw materials, consumer goods are commodities purchased by a buyer like clothing, food, and drinks.
There is 1 question to complete.