BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketers often conduct causal research through experiments and ____
A
informal discussions
B
questionnaires
C
simulations
D
literature reviews
Explanation: 

Detailed explanation-1: -Causal Research relies on experiments-test markets-where the researcher can conduct real-world or simulated experiments to ascertain how consumer attitudes, brand market share, and brand sales among other variables respond to changes in marketing mix strategies.

Detailed explanation-2: -In causal research, the hypothesis uses variables to understand if one variable is causing a change in another. Experimental design: A type of design researchers use to define the parameters of the experiment. They may sometimes use it to categorize participants into different groups, if applicable.

Detailed explanation-3: -There are three types of market research-exploratory, descriptive, and causal.

Detailed explanation-4: -Causal Research is a type of conclusive research, which attempts to establish a cause-and-effect relationship between two or more variables. of a change in process and existing methods.

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