BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Customer behavior is the analysis of the behavior of ____ and ____ who buy goods and services for ____ consumption.
A
individuals, business, private
B
businesses, households, public
C
individuals, households, personal
D
businesses, households, personal
Explanation: 

Detailed explanation-1: -What is a customer behavioral analysis? A customer behavior analysis provides a framework for collecting, analyzing, and using data about your customers in a meaningful way. It’s a process that allows you to gain insight into customer behavior, as well as the motives and influences behind them.

Detailed explanation-2: -Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting search engines, engaging with social media posts, or a variety of other actions.

Detailed explanation-3: -Consumer behaviour is a study about how the individual consumers, groups or organisations undergo the process of selection, purchase, usage and disposal of ideas, goods as well as services that will help to satisfy their wants and needs.

Detailed explanation-4: -Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.

There is 1 question to complete.