BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the Creative side. Marketing is a science because marketing is about understanding and influencing behaviors.

Detailed explanation-2: -All marketing campaigns require both. The science leads the campaigns to understand what is going on, and the art inspires its creation to deliver something appealing born from the initial understanding of the situation. If either of the processes are bypassed, the marketing campaign is likely to fail.

Detailed explanation-3: -But as data sources become more ingrained in your efficient marketing strategy, it’s important to remember that marketing is an art as well as a science. The perfect marketing strategy balances creativity and analysis, intuition and data, emotions and logic.

Detailed explanation-4: -Marketing is a science because marketing is about understanding and influencing behaviors. Psychology, the science of behaviors, studies how people react to certain stimuli in predictable ways.