BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is not included in price mix
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Credit policy
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trade discount and cash discount
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demand for a product
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period of credit
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Explanation:
Detailed explanation-1: -List price is not a part of product in marketing mix; it is the part of price mix.
Detailed explanation-2: -PRICE MIX is the value of the product determined by the producers. Price mix includes the decisions as to: Price level to be adopted; discount to be offered; and, terms of credit to be allowed to customers.
Detailed explanation-3: -"People” is not included with the marketing mix. The four P’s are : price, product, promotion, and place.
Detailed explanation-4: -Target market is not an element of the marketing mix.
There is 1 question to complete.