Marketing Management is the ..... of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Marketing Management is the ____ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.

A	Science
B	Art
C	Science and Art
D	None of the Above

Explanation:

Detailed explanation-1: -Marketing management is ‘the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value’.

Detailed explanation-2: -Philip Kotler has defined Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.

Detailed explanation-3: -A marketing manager would undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business’s sales.

There is 1 question to complete.

BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT