BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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TRUE
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FALSE
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Detailed explanation-1: -Many producers do not sell products or services directly to consumers and instead use marketing intermediaries to execute an assortment of necessary functions to get the product to the final user.
Detailed explanation-2: -independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen.
Detailed explanation-3: -The distribution of goods takes place by means of channels, and the organizations within the supply chain that connects the producer/manufacturer to the end consumers are the intermediaries. There are four main types of intermediaries, Agents/Brokers, Wholesalers/Distributors, Retailers, and Specialized Intermediaries.
Detailed explanation-4: -Four types of traditional intermediaries include agents and brokers, wholesalers, distributors and retailers.