BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Positioning is an essential part of launching your product and company in the market. Positioning creates an image of your company’s product in the mind of your target customer. The term “positioning” should be viewed both as a verb and a noun.

Detailed explanation-2: -Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Detailed explanation-3: -Building a brand identity is a multi-disciplinary strategic effort, and every element needs to support the overall message and business goals. It can include a company’s name, logo, and design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence.

Detailed explanation-4: -Meet the purpose and objectives of the organization. Meet the needs of the target market for the brand. Define key brand characteristics to be communicated. Highlight the benefits of the products or services associated with the brand.

Detailed explanation-5: -Positioning is a strategy of finding the desired consumer perception of product/brand and filling an empty slot/window in the minds of the target customers by creating and communicating an image which differentiates its unique position from competitor to gain a competitive advantage in the market.