BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The copy in a print advertisement is the main selling message. What are factors that affect the copy in a print advertisement?
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Product
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Target audience
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Promotional objectives of business
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Media costs
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Explanation:
Detailed explanation-1: -Salient features or characteristics of a good advertisement copy are: (1) it should be simple (2) it should be capable of holding the reader’s attention (3) it must be suggestive (4) it should have conviction value (5) it should educate the people (6) it should have memorizing value and (7) it should be true!
Detailed explanation-2: -An advertising copy is a term used to describe the main text used in the advertisement. The text could be a dialogue, a catchy punch line or a company’s dictum.
There is 1 question to complete.