BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
|
|
|
Consumers will favor products that offer the most quality, performance, and innovative features. Focus on making continuous product improvements.
|
|
|
Consumers will favor products that are available and highly affordable. Management should focus on improving production and distribution efficiency.
|
|
|
Organizational goals are achieved by knowing the target markets’ needs and wants and delivering the desired satisfactions better than competitors do.
|
|
|
Marketing strategy should deliver value to customers in such a way that improves both customers as wells as society’s well being and long-run interests.
|
Detailed explanation-1: -This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.
Detailed explanation-2: -The marketing concept focuses on the needs and wants of the customer rather than the needs of the seller and the product.
Detailed explanation-3: -The Product concept holds that consumers will favour products that oer the most in quality performance and innovative features.
Detailed explanation-4: -The main focus of product concept is maintaining high quality of product.
Detailed explanation-5: -Production Concept The basis of this idea is that consumers will favor products that are available and highly affordable. Therefore the company must focus on improving distribution and production efficiency.