BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What characteristic of useful marketing information requires the information to be closely related to the situation in order to be the most use?
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timeliness
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accessibility
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cost-effectiveness
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relevancy
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Explanation:
Detailed explanation-1: -A marketing information system helps organizations collect, store, and analyze data about customers. This data can then be used to aid in decision-making about a large range of marketing activities (e.g., product positioning, pricing, customer segmentation).
Detailed explanation-2: -Management has three main sources of internal marketing information: guest histories and sales data, employees and management staff, and customer feedback.
There is 1 question to complete.