BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Protecting the brand license and trademark from infringement proves ownership of the brand.
A
True
B
False
Explanation: 

Detailed explanation-1: -At the national/regional level, trademark protection can be obtained through registration, by filing an application for registration with the national/regional trademark office and paying the required fees.

Detailed explanation-2: -In India, the organisation that deals with the protection of trademarks are the Indian Patent Office administered by the Controller General of Patents, Designs and Trademarks.

Detailed explanation-3: -Expert-Verified Answer Trademark is used by one undertaking on goods or services or other articles of commerce to distinguish it from other similar goods or services originating from a company.

Detailed explanation-4: -Under the Lanham Act, a trademark owner that successfully proves infringement can recover actual damages, plus the profits that the infringer wrongfully received from the unauthorized use of the mark. A court can also order the destruction of any goods bearing the unauthorized trademark.

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