BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Detailed explanation-1: -Mass marketing is designing products and directing marketing activities to appeal to the whole market.
Detailed explanation-2: -The production concept holds that consumers will favor products that are available and highly affordable. Therefore, it dictates that management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers.
Detailed explanation-3: -Marketing concept is a customer-centered “sense-and-respond” philosophy. The marketing concept takes an “outside-in” perspective. The idea that a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests.
Detailed explanation-4: -The correct answer is (b) distribution The distribution marketing function determines the best ways for customers to check what product is available for them and at what location.