BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Select the factor based on the explanation:Companies want more than one product to reach customers. For example, the Nintendo Wii has not just the console, but accessories, games, etc.
|
|
Product Line (Depth, Extension & Contraction)
|
|
|
Branding
|
|
|
Packaging
|
|
|
Product Modification
|
|
|
Repositioning
|
Explanation:
Detailed explanation-1: -A marketing mix can consist of any combination of factors, but most commonly refers to what is known as the 4 Ps of marketing: product, price, promotion and place. Each of these four Ps can influence a consumer’s decision-making.
Detailed explanation-2: -When one product becomes part of another product that is destined for resale, what is the first product considered? A business product.
Detailed explanation-3: -By advertising, you can make consumers aware of the existence and availability of your product. However, raising awareness is only the first stage in persuading consumers to buy and use your product. Your advertising must convince them of the quality of the product.
There is 1 question to complete.