BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The mass marketing approach is usually realistic. In marketing, we deal with customer differences through segmentation. Political party identifications have a clear and predictable effect on cereal consumption and cell phone plans.

Detailed explanation-2: -Mass Marketing does not deal with customers directly. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.

Detailed explanation-3: -Mass marketing is not as precise as segment marketing. Event marketing and promotional marketing may involve segments or mass audiences. Direct marketing typically involves segments. But, segment marketing is more precise than marketing to the masses.

Detailed explanation-4: -Mass marketing is becoming a marketing principle for the 21st century. When a company faces choosing a target marketing strategy, its choices are influenced by factors related to company resources, the degree of product variability, and the product’s life-cycle stage.

Detailed explanation-5: -Meaning of mass marketer in English a person, company, or organization that sells a product that a very large number of people want to buy: If a mass marketer targets parents, a niche marketer will target the more specific group of single parents.