BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Service organizations rely heavily on traditional advertising such as billboards and televisioncommercials.
A
True
B
False
Explanation: 

Detailed explanation-1: -Service organizations rely heavily on traditional advertising such as billboards and television commercials. This is a branding strategy that occurs when a business creates multiple brand names to appeal to different market segments.

Detailed explanation-2: -Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails.

Detailed explanation-3: -Industrial goods are bought and used for industrial and business use. Consumer goods are ready for the consumption and satisfaction of human wants. While industrial goods are made up of machinery, plants, and raw materials, consumer goods are commodities purchased by a buyer like clothing, food, and drinks.

Detailed explanation-4: -Brand advertising helps companies generate awareness, expand reach, and make their brand name more recognizable to customers. One way it does that is by showcasing their brand story.

Detailed explanation-5: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

There is 1 question to complete.