BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Detailed explanation-1: -The first stage of the Consumer Decision Making Process, need recognition takes place when a consumer identifies an unmet need.
Detailed explanation-2: -Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.
Detailed explanation-3: -Convenience Goods These are products that consumers purchase often and habitually, without much thought given.
Detailed explanation-4: -The above statement is True. Therefore, determining whether the purchaser is a consumer or a business-to-business user is a mode of segmentation in a market used to identify the characteristics of consumers in a particular market.