BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
The buying process starts when the buyer recognizes a
|
|
Product
|
|
|
an advertisement for the product
|
|
|
a salesperson from a previous visit
|
|
|
problem or need
|
Explanation:
Detailed explanation-1: -The buying process starts when a buyer recognizes a problem or need. The need can be triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need so that they can develop marketing strategies that trigger consumer interest.
Detailed explanation-2: -Identify the Problem This is the first stage of the buying process. A consumer will not initiate a purchase without the recognition of the needs or wants. When a consumer feels the need to buy a particular product, he will go for a purchase decision.
Detailed explanation-3: -Stage 1: Problem Recognition. Stage 2: Information Gathering. Stage 3: Evaluating Solutions. Stage 4: Purchase Phase.
There is 1 question to complete.