BACHELOR OF BUSINESS ADMINISTRATION

Previous
Next

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The “Call of Duty” video game used a Jeep brand vehicle in the game. The manufacturer of theof Jeep created a special edition “Call of Duty” Jeep that consumers could buy. This is anexample of:
A
Brand Extension
B
Mixed Branding
C
Co-Branding
D
Industrial Branding
Explanation: 

Detailed explanation-1: -Industrial goods are bought and used for industrial and business use. Consumer goods are ready for the consumption and satisfaction of human wants. While industrial goods are made up of machinery, plants, and raw materials, consumer goods are commodities purchased by a buyer like clothing, food, and drinks.

Detailed explanation-2: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Detailed explanation-3: -Goods are tangible objects you can touch and then take home after purchase, whereas the time and effort that goes into providing services are not.

Detailed explanation-4: -Decline Stage. This term refers to the fact that differences can occur from one service provider to the next. Consider the fact that everyone has received a bad haircut! Heterogeneous.

There is 1 question to complete.
Previous
Next