BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -To marketers, the most important feature of segments is their size, not their profitability. All of the qualities that marketers care about may be mapped onto segments in any product category. Regarding the phrase “time is money, ” what type of effect does time seemingly have on money? negative effect.

Detailed explanation-2: -Which of the following questions best helps a marketer determine the profitability of a market segment? How frequently do the customer purchase?

Detailed explanation-3: -Which of the following is true of market segmentation? It helps firms design specific marketing strategies suited for specific market segments.

Detailed explanation-4: -The marketing Management refers to planning, organizing, directing, control of the activates which facilitate the exchange of goods and services between the producers to end consumers. Firms today need to spend money to create time, place and ownership utilities .

Detailed explanation-5: -Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.