BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Mass marketing targets the average customer and one to one marketing targets the individual customers. In other words mass marketing assumes that an average customer can be satisfied with a generic product where as one to one marketing identifies customer needs based on individual basis and offer customized solutions.

Detailed explanation-2: -Audience segmentation is the process of determining which consumer traits characterize a certain group, or segment of a given market. In mass marketing, marketers ignore audience segmentation in favor of reaching all consumers in a large market and appealing to them with a product that most people need or use.

Detailed explanation-3: -Segments become more homogeneous as they increase in size. A set of segments may be very clear from a statistical perspective, but they need to be useful from a managerial point of view. Some companies that tried mass customization have scaled back their attempts because it is not cost-effective.

Detailed explanation-4: -Third, one-to-one marketing can be more cost-effective than mass marketing campaigns. By focusing on specific customers rather than reaching a broad audience, companies can be more strategic in their marketing efforts, which can help reduce marketing costs and increase ROI.